Indian Railway – Movies, Music Videos on demand in trains from 2022
RailTel to introduce Content on Demand Service (CoD) to provide multilingual entertainment in trains & stations
Journey in Mumbai Suburban trains & Premium trains to get more enjoyable
Passengers may soon enjoy preloaded multilingual visual content in the form of movies, music videos, etc. to make their journey more fun filled as RailTel has planned to introduce Content on Demand Service (CoD) to passengers in trains and at stations. RailTel has selected M/s Margo Network, a subsidiary of Zee Entertainment as the Digital Entertainment Service Provider (DESP) for providing Content on Demand Service in trains and stations. CoD will be available in all Premium/Express/Mail trains and Suburban trains of Indian Railways. All Mumbai Suburban trains will provide this facility to its passengers. Premium trains of all zonal railways will be given priority. The project will be implemented in two years and the provision of content such as movies, shows, educational programs etc. will be made available both in paid and unpaid formats for a contract period of 10 years which includes first two years of implementation.
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According to a press release issued by Shri Ravinder Bhakar – Chief Public Relations Officer of Western Railway, keeping with the aim to generate more non fare revenue, Railway Board has entrusted RailTel with providing the Content on Demand service to passengers in trains. In this project RailTel will provide various preloaded multilingual content (Movies, Music Videos, General Entertainment, Lifestyle etc.) in moving trains through media servers installed in trains. CoD platform will also provide e-commerce/m-commerce services in various domains e.g. travel bookings (cab, bus, train) etc. and provide various innovative solutions in digital marketing domain.With COD, passengers will be able to enjoy uninterrupted free/ Subscription based entertainment service during their train journey despite unstable mobile network in a moving train. Passengers will be able to enjoy high Quality buffer free streaming across personal devices. The content will be periodically refreshed. The High-Quality buffer free streaming of across personal devices will make the journey more entertaining.
Talking about the Project, Sh. Puneet Chawla, CMD/RailTel, said, “The full roll out will be completed within by 2022. The Content on Demand service will not only improve overall passenger experience but at the same time will increase the non-fare revenue through multiple monetization models. The scope covers all 17 Zones of Indian Railways. The earning from the project will be majorly through three streams e.g. Advt. based monetization, Subscription based monetization and E-Commerce/Partnership Services. A total of approximately 8731 trains which includes 3003 trains (Premium/Mail/Express- to and fro) pan India and 2864 pairs of Suburban Trains (total 5728 trains) have been kept in the scope of the service rollout. Also CoD will be available at all Wi-Fi enabled Railway Stations which has crossed 5563 Railway stations as on date.